“McDonald’s Next”

No obligatory red and yellow branding here. Much can even be said in the absence of arguably, the world’s most beloved clown. “McDonald’s Next” is what some have hailed it. Meshing creative juices with design firm, Landini Associates, the iconic fast food chain has built a modernistic interpretation of one shop located in central Hong Kong. While enjoying the restaurants sleek aesthetic, customers have the option of ordering and customizing their goods, while in full view of such items being prepared. Not your typical Micky Dee’s by any stretch of the imagination, but, I guess that’s the point, right?

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