Pheromones are described as a chemical factor that is secreted in which a social response is triggered in members of the same species. This is why fragrances are so important in enticing the senses of members of the opposite sex. After all, we want our secretion to smell good, right? Getting it right is crucial because scents smell better on different people. Which is why we recommend the new range of colognes from John Varvatos. There are three in the range, each suited for each man: Classic, Vintage and Artisan. Let’s start with the Artisan (pictured above). Coming in a wicker bottle (that’s also available in black) it appeals to the creatives and modernists. The scent blends citrus notes with a woody finish, a twist on the traditional classic male scent. Speaking of Classic (below) this cologne is for the masculine gentleman. The scent is inviting and sophisticated, yet relaxed and sensual. Then there’s the Vintage (bottom), perfect partner for the more rugged man. With one hand on the Classic the other reaches forward for modernity. Spices and leather can be smelled in this unique fragrance. Whatever type of man you are, the new John Varvatos range of colognes ensures you’ll be smelling good and grabbing the attention of the ladies.