A collision course, if you will, between technology and sportswear, apparel titan adidas takes a monumental step forward with the unveiling of the Futurecraft Series. Through the use of their 3D printed midsole, adidas, cleverly allows patrons to walk into a store, run on a treadmill for a brief assessment, and create a 3D printed running shoe based on their own metrics. Whether simply a fan of the cool concept or an avid runner, the process specifically tailors to that of the individual’s foot- in essence creating a bespoke, one-of-a-kind shoe.
